Raptors' marketing team setting the trends
While the Raptors lost Game 1, the MLSE staff came to play. The ACC was dressed in swaths of red and black to create a jumbo-sized buffalo plaid pattern. Raptors have arguably led the league in branding since the 2014 playoffs.
from CBC | NBA News http://www.cbc.ca/sports/basketball/nba/toronto-raptors-marketing-team-staying-ahead-of-game-1.4072832?cmp=rss